Our Fine Jewelry is inspired by unique designers and the beauty they create. Company founder, Laura, combined an appreciation of beauty with a personal passion for design and photography to create this business. Her mission is to deliver the highest quality Fine Jewelry and design to connect people, stories, and communities.

As part of our commitment to spreading joy and goodwill, 10% of all profits go to the Humane Society.

Our Philosophy

Surefire is a celebration of love and self-expression through handcrafted jewelry that is meant to last lifetimes. Giving the gift of Fine Jewelry creates a legacy of love, hope, and faith. We are more than delighted to share these designs with you all and can't wait to see you soon.